Apr 30
Make a better choice
Posted on Friday, April 30, 2010 in Misused words and expressions
Factor.
A hackneyed word; the expressions of which it forms part can usually be replaced by something more direct and idiomatic.
Poor: His superior training was the great factor in his winning the match.
Better: He won the match by being better trained.
Poor: Heavy artillery is becoming an increasingly important factor in deciding battles.
Better: Heavy artillery is playing a larger and larger part in deciding battles.
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