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Sep 28

Insurance can be assurance

Posted on Monday, September 28, 2009 in Incorrect word usage

adverse, averse
adverse
means unfavorable (she had an adverse reaction to the drug)
averse means opposed to (he was averse to going into deep water)

anxious, eager
anxious
means worried (he was anxious about the surgery)
eager means enthusiastic desire (she was eager to start college)

assure, ensure, insure
assure
means to putĀ at ease (he was able to assure them of success)
ensure means to guarantee (the lab results could ensure the purity of the milk)
insure means cover with insurance (they can insure your loss)

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